Tag Heuer Connected Modular 45: Atom Z3400, Android Wear 2.0, Starts at $1650


Tag Heuer Connected Modular 45: Atom Z3400, Android Wear 2.0, Starts at $1650

Tag Heuer last week announced its new generation smartwatch, co-developed with Google and Intel. The new Connected Modular 45 timepiece uses an Intel SoC, runs Google’s Android Wear 2.0, and is listed with 'expanded functionality'. Tag Heuer will also offer a variety of customization options for the new smartwatch and aim to address different market segments with the new product. Furthermore, the watchmaker says that the Connected Modular 45 design could easily fit a mechanical module and be converted into a regular timepiece.

Tag Heuer, Google and Intel formally introduced their first-gen connected smartwatch in late-2015. The wristwatch was the first device of the kind for Tag Heuer and for Intel, and so it was largely a test vehicle for both of them. As it turned out, the Tag Heuer Connected was considered a success by its developers and with the second generation they decided to install a more capable computing platform, a better display and introduce customizable design options. The use of Google Android Wear 2.0 should expand the overall functionality of the new smartwatch, in order to offer more features.

Tag Heuer will offer different configurations of the Connected Modular 45: 11 standard versions available in retail and additional configurations upon request. Each timepiece consists of three key elements which users can mix and match: the watch module, the lugs, and the strap. All watch modules are made of grade 5 titanium 5 with a sand-blasted satin finish (of a chosen color), but users can choose bezels of different colors made of ceramic, gold, aluminum, titanium, and even covered with diamonds. The lugs can match the bezels and thus can be made of aluminum, titanium, ceramic and so on. Finally, the manufacturer will offer a variety of straps featuring different colors (black, brown, red, green, etc.) made of calfskin, rubber, ceramic or titanium.

The central piece of the Connected Modular 45 is, of course, the watch module. The latter is based on the Intel Atom Z3400-series SoC (Merrifield, two Silvermont cores, 1 MB cache) equipped with 512 MB of LPD

Tag Heuer Connected Modular 45: Atom Z3400, Android Wear 2.0, Starts at $1650

9 days ago - 6:30 AM EST - Sat, Mar 18, 2017

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