Intel Unveils ‘Engineered for Mobile Performance’ Badge for Project Athena Program
With the release of the first Ice Lake-U laptops, Intel has announced that there will be a badge/visual identifier for laptops that comply with Intel's Project Athena standard. The ‘Engineered for Mobile Performance’ label will be used for online listings, product pages, on in-store display systems, on packaging, and for demonstrations. Do note, however, that there won't be any ‘Engineered for Mobile Performance’ badges on actual notebooks. Apparently, neither Intel nor PC makers want to put badges on the chassis of premium computers (this itself typically being treated as a premium feature).
Stylized like a medal, Intel’s ‘Engineered for Mobile Performance’ label indicates that a particular notebook meets Intel’s key experience indicators (KEI) for Athena laptops, which stipulate requirements for performance, features, and battery life, among other things. As previously announced, Intel is doing Athena verification itself, so any product carrying the label means that it has been verified by Intel’s tests and conducted by Intel’s specialists.
With the Athena specifications set to be revised every year, for this first year’s ‘Engineered for Mobile Performance’ notebooks that comply with the Project Athena v1.0 specification, Intel wants the following.
|Intel Project Athena v. 1.0 Requirements|
|Form-Factor||An ultra-thin clamshell or convertible notebook, or a 2-in-1 hybrid PC.|
|Display||Touch-enabled 12 – 15-inch display with narrow bezels.
At least a Full-HD resolution.